Rebranding isn’t about change for the sake of change—it’s about alignment. As your business evolves, your brand should evolve with it. In real estate, where perception drives trust and trust drives growth, a rebrand is a powerful way to clarify your identity, sharpen your message and lead with renewed purpose. When done right, it’s not…

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Cheryl Bare, third from left, with her Home Pros team.  Cheryl Bare held two careers for four years, teaching school by day and selling real estate evenings and weekends under the auspices of her father-in-law’s small Maryland brokerage. “It was the craziest time in my life, working 24/7” said Bare, who spent 15 years as…

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Earlier in 2025, the Florida House of Representatives passed a bill that would have deregulated several professional accreditations within Florida and abolished commissions/regulatory bodies—that exist as part of the larger Florida Department of Business and Professional Regulation (DBPR)—overseeing those professions. One is the Florida Real Estate Commission (FREC), the seven-member board that regulates real estate…

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Builder confidence remained in negative territory for the final month of 2025—as it did throughout the year due to continued economic and market challenges—though there’s some hope for a better year in 2026, according to the latest National Association of Home Builders’ (NAHB) data. The December NAHB/Wells Fargo Housing Market Index (HMI) found that builder…

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Sometimes your dream home isn’t on the MLS, and that’s because it may not be for sale…yet.  For Katie Hill, founder of Unlisted, the home she had her eye on was her neighbor’s, but it wasn’t for sale, at least not yet. Her dream of downsizing and being able to lounge in a backyard pool,…

The post Not for Sale (Yet): How Unlisted Is Transforming Off-Market Real Estate appeared first on RISMedia.

Editor’s note: The COURT REPORT is RISMedia’s weekly look at current and upcoming lawsuits, investigations and other legal developments around real estate. Federal judge has agreed to consolidate the Taylor and Armstrong lawsuits A federal judge in Seattle has consolidated two related class-action lawsuits against Zillow into a single case.  The Taylor v. Zillow class-action…

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Amidst the rapidly accelerating multi-front war over real estate listings, the most important player may have just made its first move. Tech giant Google has started a “controlled experiment” to include real estate listings in sponsored search results, according to HouseCanary, a property data company that is working with Google to provide listings to the…

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Reliance has announced its sweeping rebrand to RELIANCEai™, marking a bold transformation in the company’s identity and platform direction, and reflecting the industry’s shift toward intelligent, immersive and deeply integrated technology experiences. Founded in 2001, Reliance Network stated that it grew from a small real estate tech team into the enterprise infrastructure behind tens of…

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Above: Panelists—Wolfram Gast, Abhii Dabbas and Berry Everitt—discuss “The Digital Edge: How AI and Data Are Transforming Real Estate” at LeadingRE’s Global Symposium, moderated by COO Kate Reisinger.  At Leading Real Estate Companies of the World’s (LeadingRE) Global Symposium in Prague, members from 31 countries explored how global trends are reshaping local markets. Among the…

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More than just a listing tool for brokers and agents, an MLS is a comprehensive platform that provides essential tools, technology and support through its products and services. REsides distinguishes itself as one such MLS by delivering customized support and innovative technology—something Karen Ryan, broker associate and lowcountry area manager for South Carolina-based Howard Hanna…

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